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Brina DeWeese, MSc

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Welcome! I am a Lecturer and Data Scientist with Master’s degrees in Data Science and Econometrics and in Tourism Management. My expertise lies in harnessing the power of Python, Excel, and advanced analytics to extract meaningful insights from complex datasets and transform them into actionable strategies that drive marketing success and optimise business outcomes. Alongside my technical and analytical work, I design and deliver lectures in business and tourism, integrating data-driven tools and industry insights into curriculum design. My analytical strengths extend to econometric modelling and enhancing operational efficiencies through data-driven decision making, while my lecturing experience reflects my ability to engage, educate, and inspire students. I am passionate about using my skills to contribute to dynamic and innovative teams, pushing the boundaries of what data and education can achieve.

BSc 
Economics

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MSc 
Data Science & Econometrics

MSc
Tourism Management

Professional Experience

2025- Present

Lecturer – Global Banking School, London, England

  • Design and deliver lectures on tourism and business, focusing on both theoretical knowledge and applied practice.

    • Use interactive methods and gamification to drive engagement and learning.

    • Integrate data tools (Python, Excel, Power BI) and industry insights into teaching.

    • Consistently exceed KPIs for attendance, satisfaction, and pass rates.

    • Mentor students with feedback, career guidance, and skills development.

2024

Marketing Strategist – The Lodge Space, London, England

  • Formulated and executed marketing strategies focused on boosting customer retention and acquisition, which substantially improved engagement metrics across all platforms.

    • Conducted a comprehensive survey of visitors to The Lodge Space, analyzed the results, and implemented targeted growth strategies that led to a 54% increase in memberships.

    • Successfully grew social media following by 300 in the first month through strategic content and engagement tactics.

    • Developed and refined a social media tracker to analyze the performance of various posts, utilizing insights to devise a growth strategy that optimizes post effectiveness and increases engagement.

    • Created and maintained a marketing analytics dashboard to monitor the impact of various marketing strategies, significantly enhancing decision-making capabilities and supporting dynamic strategy adjustments.

    • Optimized social media channels and websites for SEO, increasing online visibility and traffic.

2021-2023

Researcher  –

Irish Research Council, Dublin, Ireland

  • Explored Irish Tourism Industry Business Resilience during adversities

    • Led research on Business Resilience in the Irish Tourism Industry, with a focus on economic resilience and sustainability during the PhD program.

    • Conducted a detailed literature review on business and economic resilience, particularly in tourism, relevant to public policy and economic consulting.

    • Created a conceptual framework to analyze the evolution and factors affecting business resilience before, during, and after economic disruptions.

    • Effectively communicated complex theories of resilience through clear and visually engaging reports and presentations.

2022-2023

Growth and Development Executive –

Imvizar,

Dublin, Ireland

  • G&D Executive for Augmented Reality Tech Start-Up

    • Successfully coordinated and managed company exhibits at prestigious trade shows and industry events including ExCel London, AVEA Ireland, and Museums Connection Paris

    • Assumed the responsibility of representing the company, ensuring a professional and engaging presence at these events

    • Planned marketing initiatives and leveraged referral networks to promote business development

    • Evaluated market trends and recommended marketing budget allocations to top management

    • Completed and submitted monthly reports to support executive decision making.

    • Developed short-term and long-term sales objectives and strategic plans to meet market needs

Skills & Achievements

  • IvenTUre Awardee

    • Awarded the IvenTUreprize for an Augmented Reality Tourism Development Company Business Plan

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  • Irish Research Council Scholarship

    • ​Awardedtheprestigious Irish Research Council Scholarship from the government of Ireland

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  • Master’s Class Representative, Technological University Dublin

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  • Vice President of the Economics Club, University of Kansas

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  • Dean’s List Honor Roll

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2021

2019- 2020

2016-2018

2015-2018

  • Technical Certifications:

    • Python 3 Course Certification

    • Google Ads Display Certification

    • Google Ads Search Certification

  • ​Programming Languages:

    • Python

    • R studio

    • SQL

  • Data Analysis and Visualization:

    • Excel

    • Python libraries:

      • NumPy

      • Pandas

      • Statsmodels

      • Seaborn

      • Matplotlib

      • Beautiful Soup (Web-Scraping)

    • Jupyter Notebook

    • Spyder​

  • Machine Learning and Data Science:

    • XGBoost

    • Scikit-learn

  • Other Tools and Platforms:

    • Canva

    • Flodesk

    • Skedda

    • Momence

    • Jira

    • Moodle

    • Microsoft Suite

Projects

Teach with Technology:
Examples of how to integrate technology in Lectures

Marketing Campaign Achievment Tracker and Analytics

Will We Eat the Rich If We Run Out of Cake?:

Analysing the Cost of Living's Impact on Crime Rates for the City of Chicago

The Eras Analysis:

An Analytical Examination of Taylor Swift’s Discography 

For More Projects

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