Brina DeWeese, MSc

2024

Marketing Strategist – The Lodge Space, London, England

• Formulated and executed marketing strategies focused on boosting customer retention and acquisition, which substantially improved engagement metrics across all platforms.

  • Conducted a comprehensive survey of visitors to The Lodge Space, analyzed the results, and implemented targeted growth strategies that led to a 54% increase in memberships.

  • Successfully grew social media following by 300 in the first month through strategic content and engagement tactics.

  • Developed and refined a social media tracker to analyze the performance of various posts, utilizing insights to devise a growth strategy that optimizes post effectiveness and increases engagement.

  • Created and maintained a marketing analytics dashboard to monitor the impact of various marketing strategies, significantly enhancing decision-making capabilities and supporting dynamic strategy adjustments.

  • Optimized social media channels and websites for SEO, increasing online visibility and traffic.

2021-2023

Researcher  –

Irish Research Council, Dublin, Ireland

• Explored Irish Tourism Industry Business Resilience during adversities

  • Led research on Business Resilience in the Irish Tourism Industry, with a focus on economic resilience and sustainability during the PhD program.

  • Conducted a detailed literature review on business and economic resilience, particularly in tourism, relevant to public policy and economic consulting.

  • Created a conceptual framework to analyze the evolution and factors affecting business resilience before, during, and after economic disruptions.

  • Effectively communicated complex theories of resilience through clear and visually engaging reports and presentations.

2022-2023

Growth and Development Executive –

Imvizar,

Dublin, Ireland

• G&D Executive for Augmented Reality Tech Start-Up

  • Successfully coordinated and managed company exhibits at prestigious trade shows and industry events including ExCel London, AVEA Ireland, and Museums Connection Paris

  • Assumed the responsibility of representing the company, ensuring a professional and engaging presence at these events

  • Planned marketing initiatives and leveraged referral networks to promote business development

  • Evaluated market trends and recommended marketing budget allocations to top management

  • Completed and submitted monthly reports to support executive decision making.

  • Developed short-term and long-term sales objectives and strategic plans to meet market needs