Brina DeWeese
Data Scientist

Marketing Strategist – The Lodge Space, London, England    2024

• Formulated and executed marketing strategies focused on boosting customer retention and acquisition, which substantially improved engagement metrics across all platforms.

• Conducted a comprehensive survey of visitors to The Lodge Space, analyzed the results, and implemented targeted growth strategies that led to a 54% increase in memberships.

• Successfully grew social media following by 300 in the first month through strategic content and engagement tactics.

• Developed and refined a social media tracker to analyze the performance of various posts, utilizing insights to devise a growth strategy that optimizes post effectiveness and increases engagement.

• Created and maintained a marketing analytics dashboard to monitor the impact of various marketing strategies, significantly enhancing decision-making capabilities and supporting dynamic strategy adjustments.

• Optimized social media channels and websites for SEO, increasing online visibility and traffic.

Researcher – Irish Research Council, Dublin, Ireland    2021 – 2023

• Explored Irish Tourism Industry Business Resilience during adversities

• Led research on Business Resilience in the Irish Tourism Industry, with a focus on economic resilience and sustainability during the PhD program.

• Conducted a detailed literature review on business and economic resilience, particularly in tourism, relevant to public policy and economic consulting.

• Created a conceptual framework to analyze the evolution and factors affecting business resilience before, during, and after economic disruptions.

• Effectively communicated complex theories of resilience through clear and visually engaging reports and presentations.

Growth and Development Executive – Imvizar, Dublin, Ireland    2022 – 2023

• G&D Executive for Augmented Reality Tech Start-Up

• Successfully coordinated and managed company exhibits at prestigious trade shows and industry events including ExCel London, AVEA Ireland, and Museums Connection Paris

• Assumed the responsibility of representing the company, ensuring a professional and engaging presence at these events

• Planned marketing initiatives and leveraged referral networks to promote business development

• Evaluated market trends and recommended marketing budget allocations to top management

• Completed and submitted monthly reports to support executive decision making.

• Developed short-term and long-term sales objectives and strategic plans to meet market needs